CMOs: Own Mobile To Own Your Customers

Mobile has fundamentally changed the expectations of your customers. They expect access to anything, anywhere, anytime immediately, in context. Forrester refers to this as the “Mobile Mind Shift”. As the ultimate owners of the brand and customer experiences, Chief Marketing Officers (CMOs) must ultimately first own and then help their enterprises prioritize how mobile is used to optimize its use across the enterprise — not just within one functional, product, or geographic silo.

Download the new Forrester report to learn how to:
• Bake mobile into your digital business transformation efforts
• Think and act differently to win mobile moments
• Win, serve, and retain your customers in the new mobile battleground