The Multichannel Email Marketer: Creating a Relevant Email Inbox Experience
In the age of the empowered customer, marketers have to stop thinking of email as a single channel focused solely on retention. Data and the mobile mindset of consumers are changing the job of the email marketer.
This white paper explores different ways that companies can benefit from email campaigns that work in unison with other areas of the organization, connecting two crucial elements that have always been treated separately within organizations—knowledge about the customer and marketing actions to deliver a better experience.
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