Adobe Guide to Mobile Marketing and Merchandising

in Executive Management, Marketing, Sales & Customer Service, White Paper Research / by /

Shopping behavior is rapidly evolving — 47% report shopping on a tablet as a common activity. Successful businesses evolve their mobile strategies to take advantage of new technologies that let them reach the right customers, at the right time, with the right product. With capabilities like context-specific offers and “store mode,” marketers can help customers easily find the products they’re interested in.

Read the Adobe guide, Mobile Marketing and Merchandising, to learn tips to:

• Design responsive experiences in the context of the device
• Build apps influenced by device-specific behavior to increase mobile conversion
• Deliver interactive, engaging, and efficient shopping experiences on any device
• Personalize offers in campaign banners, product detail pages, and email to improve relevance and build loyalty
• Optimize with mobile-specific analytics

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