Assessing the Return on Email Marketing Strategy

These days, email is the glue that ties your customers’ identity together across channels. Because of this, the rewards of sending relevant, personalized email messages are invaluable to your brand. But if you can’t deliver, your entire cross-channel marketing strategy is at risk.

Read The Relevancy Group and Adobe Campaign study, Assessing the Return on Email Marketing Strategy. In it, you’ll learn:
• Key insights into the success and weakness of tactics practiced by 220 email marketers
• Strategies that will help you move beyond classic tactics to increase monthly email revenue
• Tools you can use to see how your email marketing stacks up in the marketplace