Commerce Convergence: Closing the Gap Between Online and In-Store
Today’s highly connected consumers expect fluid and relevant interactions where their context with the brand is never lost across channels. Unfortunately, too many retailers still treat the in-store and online experiences as separate, frustrating customers and preventing retailers from capitalizing on opportunities for cross-sell, upsell and improved customer loyalty. Download this report from RSR Research to learn how you can bridge the gap between the physical and digital shopping experiences to build long lasting customer relationships.
