How Top IT and Marketing Teams Can Move from Customer Experience to Experience Innovation

Historically, customer experience (CX) has been a responsibility of the marketing team to improve sales, service, and commerce. However, retail teams now recognize that a superior CX requires collaboration across all departments towards a common goal of customer obsession. This involves leveraging advanced technology and data, as well as having a knowledgeable gatekeeper with a holistic view to make actionable decisions.

CIOs and CTOs play a crucial role in driving digital innovation for CX success. A recent survey revealed that 53% of CIOs plan to increase their participation in CX in the future, recognizing its importance in driving revenue and business goals.

Download the report today to learn how IT leaders can help make the customer-centric experience at your organization a reality.