A New Approach to Customer Data Provides a Big Payoff

Harvard Business Review Analytic Services, in association with SAP, shows how customer data strategy can deliver a big payoff.

With the insights from analysts and industry experts in this report, you will:
• Learn best practices for organizing, managing, and using data to lift revenue and brand reputation
• Explore why 79% of surveyed executives say they’re in the process of implementing a centralized data model, have already done so, or are planning to implement one
• Discover why an enterprise-grade customer data platform is critical for a growth focused CX strategy