AI and Automation Smooth Your Frictionless Customer Experience

In today’s rapidly evolving digital banking landscape, banking leaders must continually adjust customer experience (CX) goals to meet rising customer expectations and leverage advanced technology. Misallocating CX resources can be costly, as can ignoring market shifts. Achieving a balance between customer satisfaction and cost efficiency is crucial, especially amid economic uncertainty. Banks with successful frictionless CX programs use automation and AI to enhance operational efficiencies, driving revenue growth and delivering superior customer interactions. This article covers 7 key operational considerations to help maximize client value while reducing costs.