In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: Tips to accelerate your data-driven marketing How to […]

Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd. Read our guide now to learn how you can: • Create unforgettable experiences across the entire customer […]

The goal of more positive and seamless engagement of clients is no longer a desire for the healthcare industry. It’s an absolute necessity. See how the right tools can help you create a dynamic enrollment process that you can continually adjust, test, and optimize in our guide, The New Doctor’s Order. Read the guide to learn the key components of […]

Download our new guide, Your Most Crucial Conversation, to learn how you can use personalized, real-time offers to give your customers what they need, right when they need it—so you can earn their trust and keep them coming back for more. Read the guide to discover how to: • Break down internal silos and speak consistently to customers • Deliver […]

With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal.  For marketers to connect the dots for customers, they need  to fully understand the […]

By 2025, it’s projected that consumers will purchase 70 million virtual reality devices every year. This creates a major opportunity for TV networks and MVPDs to go beyond the smartphone and tablet and engage customers in a whole new immersive world. Read our guide, Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality, and learn: • Six ways to delight […]

Customers crave great content like kids in a candy shop. So enterprises worldwide are embracing design to give them a sweet experience across every touchpoint. Discover how to mold your content strategy to adapt to design trends and customer tastes. Read Mass Producing Deliciousness to learn: • How enterprises are meeting design and content demands • Why customer experience matters […]

We make it our duty to understand all aspects of digital marketing. For the past seven years, we’ve surveyed hundreds of marketers worldwide to learn how companies are maturing digitally. We’ve summarized the findings of our 2016 Adobe Digital Marketing Survey in our guide, Four Essential Elements for Digital Maturity. Read the guide to learn: • The ins and outs […]