Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalized experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline. Read our new white paper, Shifting campaign performance into high gear, and learn how to: […]

Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion and engages your customers. Read Putting Email Marketing in Context to learn: • How to overcome common challenges of personalization and email • Best practices for implementing contextual email on a low budget • How to measure […]

Fragmented customer data from client databases, CRM systems, and various marketing platforms results in disjointed messages that can frustrate customers along their journey with a brand. Download the new eBook from Adobe, “Unleash Your Power: Accelerate Your Agency with a Data Management Platform,” to help your clients realize the full power of the data around them, create personalized customer experiences, […]

Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you […]

Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your data to deliver experiences that every customer finds engaging. Read our new white paper, Experience Design Optimization: Where Personalization Goes to Grow Up, and learn: • The experience design optimization process • […]

Delivering tailored offers to every customer is overwhelming. But it doesn’t have to be. With the right tools, you can compile your data into clear customer profiles and automatically deliver the right content to the right individual. Read Get Real to find out how you can deliver content in context and give each customer an experience that feels personal. Read […]

Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: Why you need […]

New digital technologies are changing the retail space and encouraging customers to purchase in-store. As a retailer, you can adopt digital technology into your store to avoid getting left behind. This guide from Adobe outlines six strategies to deliver engaging customer experiences, both digital and physical, in every step of the customer journey.