The close is the most critical step of every sale, but long, drawn-out processes can cause deals to fall through. Top-performing sales teams use e-signatures to close deals quick and speed time to revenue. Find out how they do it — and how your team can, too — in the CSO Insights report, Optimizing the Quote-to-Close Process.

In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back […]

Competition is the number one pressure faced by today’s HCM teams – by a 69% margin! Of all the pressures that contemporary HR teams face, finding and keeping quality talent ranks above everything else. As a part of that, Best-in-Class organizations need to focus on optimizing the employment experience, from hiring and onboarding, to ongoing management and transition. This report […]

Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognize. But it’s not impossible. The Adobe white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, explains best practices to identify your anonymous and authenticated customers while complying with regulations, contracts, and industry […]

Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go. Read the white paper now to discover: • How retailers are blending […]

Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile […]

Of course customers want great content, but understanding what defines great isn’t so easy. We surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible. Read Achieving Deliciousness: Adapting to an increasingly Content Hungry World to learn: • How multiple devices change content consumption • What customers specifically look for in content • […]

Creativity is all about change. It’s about changing your perspective to reimagine the world around you. It’s about finding new ways to solve problems and express ideas. If you want to create art and ideas that change the world, you must be willing to embrace change. Fortunately for creative and business visionaries, change is a good thing. The truth is […]