Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity […]

Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how. Read the white paper to learn: Strategies and best practice approaches to online testing Incremental steps to improving your online testing The benefits of […]

Winning over a customer is no small victory. But the steps to develop the relationship are often a mystery. Today, with algorithmic attribution capabilities found in Adobe Analytics, it’s easy to understand your customer’s marketing “love language.” Read On Love and Data to learn how to show your customers why they don’t need to fear commitment. Read the Adobe guide […]

As technology advances, customer expectations increase exponentially. The most recent positive experience they’ve had becomes their new baseline — and they expect every experience afterwards to be at least that good. Now, more than ever, companies must deliver the best experiences possible on every device and channel. To do this, IT and marketing teams must work together to use, manage […]

The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies and tactics. We’re sharing the latest findings in the 2015 Digital Marketing Survey Results report. Read the Adobe report to see why the key to success is anticipating customer needs instead of […]

If your company is a car, data can change it from a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download […]

Digital Clarity Group says most higher education institutions won’t transform to deliver superior experiences until it impacts the quality and quantity of their prospective student body. That means starting now will advance your institution ahead of your competitors. Read the Digital Clarity Group research report, Digital Transformation in Higher Education, and learn: • Practices institutions are using to drive engagement […]

Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly. A modern digital asset management system is key to aligning teams and […]