The app store is a crowded universe. And while some apps take off like shooting stars, most burn out. The best way to fine-tune your mobile apps to shine for eons, is to make them undeniably useful — so personalized and relevant that they become a natural part of people’s lives. Discover how to measure and optimize your apps so […]

To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization. Read the report to learn: How to establish an online testing strategy based on continuous optimization How to elevate your testing by achieving four crucial optimization objectives […]

Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences. Read the report to learn: • The top digital priorities and investments for marketers in 2016 • How to […]

Opportunities for organizations to differentiate themselves come through engaging customer experiences (CX). To help marketers see what their peers are doing, Adobe joined forces with Econsultancy to survey more than 2200 marketers worldwide and are sharing the results in The Quarterly Digital Intelligence Briefing: The CX Challenge. Read the report to see how your customer experiences compare with CX leaders […]

Delight your customers with creativity that keeps them coming back for more. According to the Association for Data-Driven Marketing and Advertising, highly creative campaigns can uplift business results by 50%. Digital Marketing’s Creative Promise, a new Adobe white paper, shows you the link between creativity and profits. Learn how to make your brand’s creativity shine and business revenue soar. Read […]

These days, email is the glue that ties your customers’ identity together across channels. Because of this, the rewards of sending relevant, personalized email messages are invaluable to your brand. But if you can’t deliver, your entire cross-channel marketing strategy is at risk. Read The Relevancy Group and Adobe Campaign study, Assessing the Return on Email Marketing Strategy. In it, […]

Download our guide, 10 New Year’s Resolutions for Email Marketers, to learn how you can transform your email campaigns in 2016. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results all year long. Get the guide now to learn how you can: • Prioritize mobile email in your marketing […]

As customer demands evolve, so must your tools. That’s why brands, publishers, and agencies have turned to DMPs to better manage their data assets. And our platform offers a range of innovative features to meet your data management needs. According to Forrester, “Consider Adobe if you want all options: a full stack plus an array of integrations.” Read the new […]