The IT department is becoming a big strategic player in the world of digital transformation and customer experience. Far from being just a support system, IT leaders are now taking ownership for and embracing a more innovative mindset in order to face their biggest challenge yet – customer expectation. Read the Econsultancy IT Digital Intelligence Briefing to discover how to: […]

Customer are infinitely complex, but connecting with them doesn’t have to be. Because while your customers may be wildly different, they do all want one thing — meaningful and relevant experiences. To deliver these experiences requires a powerful web content management system. It’s the digital foundation you need to provide the personalized experiences — that build brands, customer loyalty, and […]

With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the […]

Turn your content bottlenecks into smooth sailing. There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A […]

New digital technologies are changing the retail space and encouraging customers to purchase in-store. As a retailer, you can adopt digital technology into your store to avoid getting left behind. This guide from Adobe outlines six strategies to deliver engaging customer experiences, both digital and physical, in every step of the customer journey.

Learn how you can deliver high-quality, engaging viewing experiences anywhere, anytime. Transition to audience-based selling and drive CPMs higher. And see real bottom-line results. View the video.

Chart your course with the latest trends. Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the […]

Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time