Differentiation through customer experience. That’s the number one way retailers who answered Econsultancy’s Digital Trends report plan to compete this year. And many think mobile and virtual and augmented reality (VR and AR) devices are the tools to help get the job done. This report takes you through digital investment rankings, how retailers rank their digital experiences, and why VR […]

Bring the best of online shopping to brick-and-mortar stores. Find out how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go.

Differentiation through customer experience. That’s the number one way retailers who answered Econsultancy’s Digital Trends report plan to compete this year. And many think mobile and virtual and augmented reality (VR and AR) devices are the tools to help get the job done. This report takes you through digital investment rankings, how retailers rank their digital experiences, and why VR […]

Read our new guide, Voyage of the Travel Brand, to learn how you can create the personalized experiences that today’s travelers expect. Whether you’re trying to reach millions of prospects with relevant messages or connect one-to-one with your premier customers, our guide will give you the inspiration and insight you need to succeed. Download the guide now to learn: • […]

In the Impacts of Digital on the Media and Entertainment Sector report by Adobe and Econsultancy, find out the latest trends, best practices, and priorities for executives in the media and entertainment industry. For example, 44 percent say content consumption on mobile devices is having the biggest impact on their business. And 61 percent say marketing cloud solutions have bolstered […]

Data-driven, personalized, and connected experiences are key to building loyalty, and ultimately, building your bottom line. And when you consistently deliver impressive experiences, you’ll become a go-to brand for your customers. Read Experience Counts to learn: • How industry leaders are driving profits with stellar customer experiences • What steps to take to implement a successful customer experience strategy • […]

For the past five years, Adobe and Econsultancy have joined forces to understand the current state of digital marketing and to offer you the latest digital trends. We compiled the results from more than 14,000 marketers who responded and are sharing the insights in the Digital Trends 2017 report. Read the report to learn: • What challenges and opportunities marketers […]

Read Forrester’s inaugural Wave for Digital Intelligence Platforms to see why Adobe is the only leader. Forrester assesses 15 capabilities needed to develop a holistic understanding of customers across digital touchpoints.