According to a recent study by Pipeline360, only 34% of B2B marketers surveyed were using Content Syndication for lead generation. I find this alarming as CROs and B2B Marketers are leaving good money on the table.  Content syndication can be a highly effective strategy for B2B marketing, offering several advantages over paid search, social media, digital display advertising and other […]

Best Content Strategies: Content Syndication for Lead Generation Content syndication is one of the most powerful strategies for expanding your audience reach, improving brand visibility, and generating quality leads. By distributing your content on third-party platforms, you expose your content to a wider audience, which can result in increased traffic and engagement. However, to maximize the impact of your content […]

Congratulations! You’ve acquired a lead from a paid search campaign or a content syndication partner.  What next? Well, now comes the important work to nurture that lead with the goal to eventually convert it into a paying customer.  Before we get into our recommendations for effective lead nurturing, we want to share a few important, relevant statistics:  According to a […]

Having worked in B2B lead generation for nearly two decades has given me valuable insight into what successful organizations are doing to find new customers and drive more revenue.  Here are some top tips that I hope can enhance your lead generation and drive more customers:  Lead nurturing is an absolute must. Pass all leads into a marketing automation platform […]