Articles By: Curalate

Creativity on the Fly: The Rise of Lifestyle Content for Travel Brands

This guide: • Outlines the importance of visual content throughout the travel journey at every stage • Illustrates how to engage travel consumers across nine key digital touchpoints • Provides actionable tips and tricks to help you monetize your content across channels

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6 Winning Strategies for Facebook and Instagram Ads

LEARN HOW TO: • Reach new audiences who demonstrate a higher intent to purchase your products • Optimize your Facebook and Instagram ads with better, more efficient images • Beat out traditional ad performance—75% of the time!

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Influencer Marketing: Everything You Need to Know

In this guide, you’ll find everything you need to know about influencer marketing. Learn: • How to get started with your first influencer marketing campaign. • Why micro-influencer marketing is the future. • How to measure ROI and success of an influencer marketing campaign. • The anatomy of a perfect influencer marketing post.

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Marketing to Millennials: Engaging a Generation of Visual Buyers

WHAT’S INSIDE: • A crash course on authentic imagery—and how to use it to sway millennials • 36 real-world examples from brands like Airbnb, JCrew and Sigma Beauty • 5 proven ways to use product-level image insight to make smarter business decisions

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The Complete Guide to Visual Commerce

LEARN HOW TO: • Tap into new sources of creative to increase time-on-site by 4x and ROI by 16x • Minimize clicks between inspiring lifestyle content and product page conversions • Identify your biggest money-makers at both the image and product level

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Case Study: Urban Outfitters – How to Make User Generated Content From Instagram Shoppable

Learn how Urban Outfitters: • Drove a 15% click-through to product pages from user-generated content. • Collected 13,000+ user-generated images of people celebrating their Urban Outfitters style in 2 months. • Celebrated fan support while using UGC to enhance ecommerce pages.

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Market Study: The State of Visual Commerce

Download your copy to: • See which image types rank as most important to a visual marketing strategy. • Discover which channels are leading and lagging in visual commerce. • Learn the biggest challenges in driving ecommerce revenue with images.

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The Complete Guide to Visual Commerce: How to Command Attention in a Content-Driven World

As you know, consumers are discovering content, products and brands across a vast and growing number of touchpoints—social, email, apps, blogs. The problem is that, no matter how inspired a consumer might be, most content isn’t connected to the stuff that’s in it. Lifestyle content has quickly become the lifeblood of your brand, but understanding how these images actually impact […]

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