Google Cloud commissioned Coalition Greenwich to survey exchanges, trading systems, data aggregators, data producers, asset managers, hedge funds, and investment banks to examine both the distribution and consumption of market data and trading infrastructure in the cloud.

Today’s cloud environment provides more than just secure storage space. Using global-scale IT infrastructure and vast computing power, portfolio managers, researchers, and data engineers are now using cloud technology to map, understand, and predict human behavior, global industrial systems, and other complex investment dynamics.