This handbook is here to help marketers harness the potential of email personalization to craft memorable brand experiences. You’ll learn about the landscape of email personalization, accompanied by what it has to offer and examples from leading brands like Ted Baker, Kate Spade, and more. Here’s what you can expect in this four-part handbook:• Why personalization continues to grow in […]

Ever wondered how emails magically find their way to the inbox once you’ve hit send? Or what causes them to land in the dreaded spam folder? The short answer is email deliverability. And while it is complex—you don’t have to guess your way through it. This 4-part guide created by Litmus in partnership with Salesforce, will help you take control of […]

It’s easy to get wrapped up in what’s trending and lean into strategies that are popular—but that doesn’t necessarily mean it will move the needle. In collaboration with Oracle’s Chad S. White, Litmus surveyed email marketers on which email marketing trends they’ve been tapping into and which trends have been the most effective. Learn which email trends you should adopt […]

Tapping into trends in email is a fantastic way to help fuel your testing and learning—and maintain relevancy. However, the challenge lies in determining which trends to prioritize. In collaboration with the email community, Litmus has explored anticipated developments for the future and built a guide pinpointing eight essential email marketing and design trends you should be tapping into (and […]

Email marketers are not only responsible for protecting subscribers’ data, but also using it in transparent and ethical ways. In the ever-changing digital landscape, privacy measures will continually evolve— like the recent sender requirement updates from Google and Yahoo— that’s why it’s crucial to stay informed about the privacy laws that apply to email. Are you up to speed on […]