Download this complimentary marketing automation buyer’s guide from TrustRadius, the most trusted research platform for business technology. This guide, which places Marketo in the Top Rated category, is based upon a distillation of 1,650 in-depth reviews of 20 leading marketing automation (MA) software products on TrustRadius. In it, you’ll get tips for succeeding with marketing automation and detailed profiles of […]

Harvard Business Review Analytic Services, in association with Marketo, developed a white paper—”Designing a Marketing Organization for the Digital Age”—to guide CMOs on designing the marketing organization of the future. This whitepaper offers exclusive insights from some of the brightest minds in marketing, including academic scholars, management consultants and CMOs of some of the leading brands in the world. Download […]

Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on its ability to execute and completeness of vision. Marketo’s engagement platform is purpose-built to enable marketers to listen to, learn from and engage with their customers at scale, offering powerful lead management, inbound, ABM, multi-channel, reporting […]

In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns. View to learn how to: • Align internal teams to provide better insight and efficiency • Deploy to teams globally and scale to millions of contacts • Improve the lead qualification and nurture […]

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging […]

Content is king. If you’re a modern marketer, you know why—it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers.But getting your content machine up and running is tough. Many marketers, in both large organizations and small, lack the budget, resources, and time to implement a content strategy that can truly […]

Every company has the same mission: to maximize their value. But in our view, your most valuable asset isn’t your product, or your branding, or even your team – it’s your customers. The most successful companies succeed because they excel during each stage of the customer lifecycle: in acquiring new buyers, in growing their lifetime value, and in converting them […]

Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts. Use it to look beyond email and incorporate the many channels your buyers use into your lead nurturing strategy—from in-store to mobile to social. By the end you will know how to establish a strong relationship with your buyer […]