Setting up a lead nurture program is not a goal in and of itself. Instead, lead nurturing is a vehicle for your business to get to your overall goals. The key to designing an effective lead nurture program is taking stock of your current lead management processes. By asking the right questions, you will not only uncover opportunities for improvement, […]

Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost. In […]

Marketing automation comes up everywhere these days – but it’s more than just the latest buzzword. It’s a critical technology that’s necessary to ensure your marketing has the level of relevance, targeting, and sophistication that is necessary to grab the attention of today’s buyers. But, there are many misconceptions about what marketing automation is and isn’t. It’s more than just […]

Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to be proactive and implement the right processes in order to maximize the full potential of your technology solution. Fortunately, there are many ways you can enable your teams and identify the skills needed to see significant success. This eBook provides you actionable lesson plans, […]

The marketing automation platform (MAP) market is rapidly changing, and businesses that “get it” know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation […]

Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this paper and learn why companies that implement marketing automation software to support their marketing and sales efforts are better equipped to manage lead flow and process leads more efficiently. This paper outlines how automation optimizes marketing programs and can help […]

When it comes to marketing your brand on Pinterest, it shouldn’t be a question of why—it should be a question of why not. Over 1,500 brands in the travel, fashion, home improvement, CPG (Consumer Packaged Goods), and tech industries have already flocked to Pinterest in droves. With over 70 million users, Pinterest is all about discovery. Your audience checks into […]

Nobody wants to get blasted. Commercial email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is telling. When you batch and […]