ROI of AI 2026
Enterprise AI rapidly went from pilot to production to value. Now organizations are measuring AI’s value against its costs. The question is where does AI deliver the greatest financial returns?
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6 Lessons for Cybersecurity Leaders
The state of security is highly adrenalized these days — more so than usual. Years into the deadly and disruptive global pandemic, not only are we still seeing more attacks, we’re also seeing more breaches, as the way many of us work continues to evolve. New global research conducted by Splunk and the Enterprise Strategy […]
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Your First 30 Days as CFO
Stepping into the CFO role is both exciting and daunting. The first 30 days set the tone for long-term success – but with complex entities, global operations, and fragmented AP workflows, the challenges can feel overwhelming. That’s why we created Your First 30 Days as CFO: A Tactical Playbook. Inside, you’ll learn how to:• Diagnose […]
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The Definitive Guide to Engaging Content Marketing
Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at […]
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What Is Marketing Automation?
Marketing automation comes up everywhere these days – but it’s more than just the latest buzzword. It’s a critical technology that’s necessary to ensure your marketing has the level of relevance, targeting, and sophistication that is necessary to grab the attention of today’s buyers. But, there are many misconceptions about what marketing automation is and […]
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How To Succeed With Marketing Automation
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to be proactive and implement the right processes in order to maximize the full potential of your technology solution. Fortunately, there are many ways you can enable your teams and identify the skills needed to see significant success. This eBook […]
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SiriusDecision’s SiriusView: Marketing Automation Platforms 2014 Report
The marketing automation platform (MAP) market is rapidly changing, and businesses that “get it” know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying […]
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The ROI of Marketing Automation
Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this paper and learn why companies that implement marketing automation software to support their marketing and sales efforts are better equipped to manage lead flow and process leads more efficiently. This paper outlines how automation optimizes […]
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Pin For The Win
When it comes to marketing your brand on Pinterest, it shouldn’t be a question of why—it should be a question of why not. Over 1,500 brands in the travel, fashion, home improvement, CPG (Consumer Packaged Goods), and tech industries have already flocked to Pinterest in droves. With over 70 million users, Pinterest is all about […]
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Conversations Not Campaigns
Nobody wants to get blasted. Commercial email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is […]
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Dialog Edition – Product Overview And Demonstration
In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Consumer Engagement Marketing enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI. Check out this demo to discover how Consumer Engagement Marketing […]
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