Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to […]

You can use B2B marketing agencies to supplement your resources with leading expertise; elevate your creative and content; and drive value from data, analytics, and martech investments. But to access these benefits, you first have to select from a diverse set of agencies that vary by size, capability, and B2B focus. B2B CMOs should use Forrester’s now Tech report to […]

Every CMO is struggling to lead digital transformation, connect with the customer and drive financial results. The traditional 4 P’s are no longer good enough in today’s marketing environment. Yet, without a set of organized standards, CMOs continue to struggle. Until now. Based on the survey results of over 1,000 marketers and thousands of hours of consulting time helping marketing […]

Today’s B2B customer is smart and expects more from B2B organizations. To stay relevant, marketers must collect data and use that data to create customized experiences across different channels. Marketing automation is a foundational tool that allows you to do this based on customer behavior or traits across all channels, and at scale. Marketing automation allows marketers to: • Build […]

Industrial manufacturing is a mature industry that continues to grow, and with that growth, regulation and competition are increasing. Many manufacturers are finding it difficult to scale using traditional business models. We’re also seeing a trending decline in the effectiveness of long-time repair and maintenance service models and the ability to differentiate one’s business based on operational excellence. Technology is […]

Customers are buying more products and services from financial companies – but not necessarily from their current providers. This is because they expect more value from their service providers and are looking for a personal relationship. Customer service and value creation are the driving criteria for earning and retaining customer loyalty. Technology is a challenge in many industries, and especially […]

You’re not alone if you’re often wondering if your B2B marketing team is doing all the “things” needed to grow your brand and business. The reality is — with the massive demands on marketing each day, it’s too easy to get stuck in “batch and blast mode” by focusing on the campaign de jour. This exclusive whitepaper will take you […]

The Demand Factory™ is the framework that maps out everything B2B marketers need to know to maximize results in acquiring and converting customers, measuring impact and expanding your reach within your customer base. With a focus on these four areas, you can build a rock-solid foundation for driving demand. Download the Demand Factory eBook to learn: • The 4 key […]