Advertising on social media platforms has changed tremendously. Recent updates to many social networks’ algorithms give users a better experience—one with less promotional content and more relevant content that they want to see. This means that, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. Download this ebook […]

Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycle. They do this by analyzing buyer behaviors and working to get into the mind of their target audience. Kath Pay, Marketing Director at cloud.IQ, clearly illustrates the strong intersection between modern marketing and psychology. Download this ebook to learn […]

It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) […]

The digital marketplace has put the buying power into the hands of buyers. Buyers today are more informed, have high expectations, and want you to know them and listen to them—not speak at them. This has sparked a shift from a primary focus on customer acquisition to continuous engagement through lead nurturing. To build a continuous relationship with buyers and […]

With nearly 60% of marketers working in teams of only one to five people, it’s no wonder that small marketing teams are often tasked with doing more, but with fewer resources. But even with these challenges, small marketing teams can make the best of their situation by utilizing their strengths of agility, creativity, and adaptability, and by focusing on the […]

Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don’t know which elements of your campaigns are contributing to these efforts and which […]

Whether you are a seasoned digital marketer or a novice, you’ll likely make mistakes—or already have—as you undertake your programs and campaigns (including those related to channel optimization, social media, metrics, and more). Download this ebook to learn about the eight most common digital marketing pitfalls and how to avoid or fix them.  

Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix […]