Articles By: Meltwater

Asana

Asana knows all about getting things done efficiently. As an industry-leading work management platform, it helps organizations orchestrate their work, from small projects to strategic initiatives. But as the company continues to serve more complex enterprise customers, it requires a media intelligence solution that can provide data to help support compelling stories highlighting how Asana enables the world’s organizations to […]

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AI & Sustainability in Technology: A Meltwater Report

We used the Meltwater Suite to dive into a year’s worth of online and social media conversations to highlight which topics are getting the most attention with regard to AI within the technology landscape as well as the meeting point between AI and sustainability. Download a copy for exclusive insight into:• A deeper dive into the topics and conversations surrounding […]

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Hyundai

As one of the world’s biggest names in automotive, Hyundai is dedicated to moving humanity forward. Developing electric vehicles (EVs) since 1991, the company released its first range of eco-friendly models, the IONIQ, in 2016. Today, Hyundai is an industry leader in the global advancement toward zero-emissions mobility with its innovations in EV, hybrid, and fuel cell technology.

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Consumer Insights: Electric Vehicles

Rev up your marketing with data-driven takeaways Which EV brands are winning the race for global awareness? What topics do EV consumers discuss most and why? How can marketers discover and connect with untapped audiences? Get the data-backed answers to these questions and more in this analysis of the EV sector. In this report, you’ll learn:• The top brands dominating […]

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Shiseido

Shiseido is one of the largest beauty companies in the world, boasting a rich legacy of beloved skincare and cosmetic products that have become essentials for today’s consumers. The company has brought its more than 50 global luxury brands, including NARS, Clé de Peau Beauté, and Shiseido, to 120 different countries, providing customers with innovative products that have stood the […]

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2024 Consumer Insights: Retail

Connecting with Retail Customers Economic pressures, infinite choices, and flourishing online communities have changed how retail customers encounter new products and brands. Using social, media, consumer, and intelligence solutions from the Meltwater Suite, we analyzed consumer conversations about retail product discovery and research to uncover new strategies for marketers. Download this report for insight into:• Where consumers research electronics• How […]

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2024 Consumer Insights: Food & Beverage

As the fight against climate change continues, consumers are looking for hope on a plate. Sustainable food and beverages are top of mind for health- and eco-conscious consumers. We used the Meltwater Suite to dig into the details. Check out our analysis in our 2024 Consumer Insights: Food & Beverage report. Download a copy for exclusive insight into:• Trending topics […]

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The Risks and Rewards of Cultural Amplification

In today’s fast-paced digital world, brands thrive on the strength of communities built around shared passions and interests. These communities drive the phenomenon of cultural amplification, where dynamic interactions magnify a brand’s visibility and impact. However, while the rewards of cultural amplification are vast, they come with their own set of challenges. In this report, we explore how brands can […]

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