Produced in association with Econsultancy, this exclusive research explores what is driving online personalization, the tactics and types of data being used to tailor the online customer experience and the barriers to success. Some of the key research findings: • Personalization is seen as vital for business performance: 94% of in-house marketers surveyed see personalization of the web experience as […]

In the age of the empowered customer, marketers have to stop thinking of email as a single channel focused solely on retention. Data and the mobile mindset of consumers are changing the job of the email marketer. This white paper explores different ways that companies can benefit from email campaigns that work in unison with other areas of the organization, […]

Have You Ever Been Confused By Website Optimization Jargon? Since testing and optimization of your website depends on your company, consultants, and third-party partners speaking a common language, we’ve put together a comprehensive list of the terms to help you. Get everyone speaking the same language with this comprehensive glossary of website optimization terms. From A/B Testing to Website Usability, […]