Watch this webinar on-demand featuring PwC and Okta, where we will delve into the success story of how a Customer Identity Cloud (CIC) playbook at Wyndham was implemented, one of the world’s largest hotel chains. Discover how this implementation enabled Wyndham to enhance their user experience, fortify their security framework, and helped achieve significant operational efficiencies. Don’t miss this opportunity […]

Winning loyalty programs ensure that only legitimate customers are able to access their loyalty accounts and that those accounts are easily accessible and reflect their preferences and behaviors. This is not easy when customer Identity is fragmented across technology. Identity fragmentation impacts an organization’s ability to effectively track, analyze and secure customer data. Watch this webinar on-demand featuring PwC and […]

As we’ve seen threats to password security increase in recent years, multi-factor authentication (MFA) has gained rapid adoption. For consumer and enterprise web and mobile applications, it’s become a key method of increasing authentication assurance. In this guide, we cover a lot of ground around authentication. First, we review the results of a survey, completed in partnership with IDG, that […]

Discover how Customer Identity and Access Management (CIAM) can enhance your security. Learn to battle bots, fake signups, and stolen credentials while streamlining authentication and authorization. Key Takeaways:• The importance of CIAM for securing customer data.• Identifying and mitigating identity threats.• Using phishing-resistant methods like passkeys.• Benefits of an adaptable CIAM solution. Speakers:Linda Gong, Product Marketing Manager, Industries Business Value, […]

How well are marketers really leveraging their customer data? Okta recently conducted a research study surveying 426 marketing professionals in the U.S. with the goal of answering this question. Read on for more information on the three major takeaways from the report:• Data leaders have confidence in their data— but that confidence doesn’t match the quality of their data• Data […]

Join Okta CMO Kerry Ok + AMA to learn about the top data challenges impacting marketing teams and strategies to overcome these. Based on research findings from 400+ marketers, marketers have a data problem. Despite AI and data analytics advancing at a breakneck pace, collecting, maintaining, and activating customer data is one of the top challenges marketers face today. There […]

In just the last three years, Global 2000 executives have had to navigate their businesses through a pandemic, a geopolitical conflict, and a period of economic uncertainty. That means constantly optimizing for an efficient, cost-effective, and flexible organizational structure–especially when undergoing transformations like mergers and acquisitions, global expansion, and divestitures or restructuring. For large organizations, structural change offers the potential […]

Identity has always been a component of an effective cybersecurity program. Now it’s taking on a more central role, as attacks increasingly use phishing and other methods to steal credentials and log into accounts. As a pillar of the Zero Trust approach to security, Identity is also crucial to granting user and service access on a least-privileged basis. Read this […]