Artificial intelligence is reshaping how organizations operate and is powering innovative products and services by commoditizing optimization, data analysis, anomaly detection, and other prediction-based applications. In this white paper, we aim to pull back the curtain on Okta’s relationship with AI by exploring why Identity is especially well-positioned to benefit from AI and how Okta is leveraging AI in its […]
Read more ›Articles By: Okta
eMarketer Tech-Talk: Personalization and Identity – Understanding Your REAL Customer
Customer Identity & Access Management (CIAM) plays a central role in the conversion funnel. It unlocks insights, such as preferences and usage patterns spanning how, where and when customers are signing up, signing in and engaging with your digital services. Watch this Tech-Talk to learn how identity data can be utilized to enrich user profiles stored in Customer Data Platforms […]
Read more ›Agile Identity Fireside Chat with Steve Williams, Global CISO, NTT DATA
Watch this fireside chat with Steve Williams, Global CISO of NTT DATA, and hear how the Global 2000 bundle delivers both flexibility and agility for their organization. By using Okta, NTT was able to consolidate 140,000 identities across 50 countries – in just 2 months! With Okta for Global 2000, organizations can:• Improve agility & efficiency• Increase employee productivity• Enhance […]
Read more ›Phishing-Resistant, Frictionless Consumer Experiences with Passkeys
Consumers and businesses have relied on passwords for years. Yet, they’re the origin of many user frustrations—and security risks. In this on-demand webinar, you’ll discover an alternative already used by companies such as Amazon, TikTok, and PayPal: Passkeys. Featured speakers Salman Ladha (Senior Product Marketing Manager, Okta) and Megan Shamas (Senior Director, Marketing, FIDO Alliance), explore: • The shortcomings and […]
Read more ›The Secure Sign-in Trends Report 2023
At Okta, we’ve seen users opt for more robust sign-in solutions over the past 14 years. But what’s the true state of this trend today? How many organizations have embraced passwordless, phishing-resistant access to their apps and services, and how many are sticking with less secure approaches? Who’s leading the charge, and who’s lagging behind? These are just some of […]
Read more ›Workforce Identity Buyer’s Guide
Today’s organizations require a holistic approach to Identity management, but the journey from basic functions to a mature — e.g., integrated, expansive, and optimized — Identity infrastructure is a significant undertaking. To help organizations plan and progress along an Identity roadmap, Okta distilled the most successful practices from thousands of our customers into the Workforce Identity Maturity Model. This Buyer’s […]
Read more ›Passkeys Primer
Does anyone like passwords? They’re a constant point of frustration for customers and businesses – often being cited as the cause of lower conversion rates and security. So that’s why at Okta, we think there’s a better way. We believe passkeys are a viable, phishing-resistant alternative to passwords. And we’re committed to making it easy for developers to introduce passkeys […]
Read more ›Unlocking Marketing and Growth Teams With Customer Identity
Why use Customer Identity to empower growth and marketing teams? • Customers increasingly buy products and services online, demanding delightful user experience, personalization, and security to win their wallets at home and work. • To thrive online, growth and marketing teams use digital marketing strategies — such as Product-Led Growth (PLG) and Product-Led Sales (PLS) — to win customers and […]
Read more ›