In this report, you’ll learn: • How age groups and evolving channel adoption are redefining B2B sales based on a study of 200 global buyers • Differences in buyer behavior and attitudes across 3 generations: Baby Boomers, Gen-X, and Millennials • Why businesses are shifting to online models to meet increasing demands for more options, flexibility, and transparency

• Hear from top industry voices about top trends and innovations in commerce • Learn how to leverage data and AI to personalize the experience and combat shopping cart abandonment • See how commerce leaders are using SaaS to increase ROI and agility    

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Business-to-Business sales organizations have always been under pressure to uncover new opportunities, hit sales targets, and maximize productivity. But in today’s new age of the customer—where customers are better informed than ever and excellent service often trumps a lower price—sales goals cannot be reached simply through hard work. Sales teams need information that enables them to understand customers better and […]