Integration development teams are required to integrate applications and processes in heterogeneous and hybrid IT landscapes. They are adopting cloud services to leverage real-time digital interactions for greater business velocity and collaboration with customers, suppliers, and partners. To create streamlined experiences that drive engagement, enterprises are investing in an integration platform that empowers their teams to integrate end-to-end processes and […]

The SAP Innovation Awards honor and celebrate the achievements of forward-thinking companies and individuals that have harnessed the power of the latest SAP products and technologies to become an Intelligent Enterprise, thrive in new business realities, and create positive economic, environmental and/or social impact to help the world run better. Explore SAP customer’s stories of how they are continuing to […]

Discover how event-driven automation is quickly becoming a mainstream architecture for data processing, orchestration, and situational awareness. Companies are leveraging it to re-think their approach to integration for more resiliency, speed, and flexibility.

This Aberdeen Knowledge Brief describes how integrating solutions for CIAM and ECPM into the broader context of managing digital CX can be a highly effective way for consumer-facing, online businesses to transform negatives into positives.

SAP commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying SAP Sales Cloud and SAP Service Cloud. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the two solutions sets on organizations for sales force […]

For brands today, trust and respect for data privacy ease access to valuable personal data, makes consumers more receptive to the experiences you offer, and provides the foundation for the positive emotions that drive loyalty and other business outcomes of customer experience. In this report, you’ll discover why organizations that acquire personal data ethically and respectfully and orchestrate data competently […]

How can CX help you drive growth? Read our latest paper, “The Future of Customer Experience: How Data Moments Win the Competitive and Customer Edge,” to learn how to transform your CX into a powerful engine that helps you:• Put your customer at the heart of your business• Break through organizational noise and create exceptional experiences• Use powerful insights from […]

The 2022 KuppingerCole Leadership Compass: Customer Data Platforms report offers an in-depth analysis of 13 main CDP vendors along with a detailed market review. In its analysis, KuppingerCole named SAP as a Leader in the category. Read the report to learn why our solution is differentiated by:• Connecting with the ERP ecosystem to deliver value across the enterprise, not just […]