This year, content marketing has become one of the most popular marketing buzzwords to date. Just take a look at how the term “content marketing” has increased in Google search from 2009 to 2014. Whether content marketing is here to stay or not, one thing is for sure: high quality, original Google Searches for Content Marketing (2007 – 2013) content […]

At the core of every content strategy is creation – and for written content, that’s writing. A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content’s performance and optimizing for success. Each component is equally as important to your content strategy. At Scripted.com, we see many businesses outsource content because they’re stretched for […]

One of the most important actions you can take to create high-quality, original content is to maintain a specific style within your content. To scale your brand and voice across all of your content, your team needs a well defined style guide. We’ve put together a handy, go-to style guide for you to turn to the next time you’re scratching […]

Without good writers, a business can’t have the ammunition to communicate their goals, beliefs, successes and more to prospects through content. Hiring great content writers isn’t always easy though — there’s a process, and it’s a mix between being at the right stage of your content strategy and asking interviewees the hard questions. In this eBook, you’ll learn how to […]