Real-time marketing isn’t a new concept. Its core driver might as well be every marketer’s mantra: reach the right audience at the right time with the right message. Today, consumers are spending more and more time on social media. (An average 37 minutes daily!) And attention spans are getting shorter. Popular topics and trends come and go faster than before. […]

In this richly detailed report, Forrester Research, Inc. explains the importance of social relationship platforms (SRPs) and evaluates eleven of the most significant providers according to 41 exacting criteria — including each vendor’s current offerings, strategy, and market presence. Of those eleven providers, Forrester named Spredfast a Leader in SRPs, with comments such as: “Spredfast strikes a strong balance between […]

Key Strategies, Tactics and Business Value of Social Marketing at Big Brands Marketing on social media is now imperative for companies seeking to stay relevant to consumers and potential customers. But little research has been conducted to learn how the most profitable brands and companies approach, execute, and measure social marketing. In Q1 2014, Spredfast commissioned research from Forrester Consulting […]

Read this whitepaper, Understanding Social Care, to see what good social care looks like, why it’s important to your brand, and what brands do it exceptionally well. If you’re in social care, or looking to get started, we highly recommend you download it today.

You’ve surely heard about Oreo’s big blackout Tweet during the Super Bowl. And probably Arby’s post about Pharrell’s hat at the GRAMMY Awards. This type of engagement is called real-time marketing (RTM) — and it really, really works. We’re here to explain what RTM is and how it can help your brand be more relevant and present for your audiences. […]

Sponsorships can be more than a logo. In fact, they should be. When you add social experiences to your sponsorship packages, you’re bringing brand partners all-new ways to engage with audiences and gain valuable exposure. You’re also creating more inventory and new revenue streams for your owned properties. Welcome to the Next Level in Sponsorship outlines 3 basic steps for […]

In social marketing, you carefully plan out campaigns, then have to react moment by moment. You’ve got a million moving parts, all the time. That’s why Spredfast developed The Social Media Pocket Guide — your best resource to stay on top of what’s happening in social marketing. With more than 15 examples from big brands and media companies, the Pocket […]

During the busy holiday season, it takes exceptional marketing to stand out from the crowd. One way to make a statement is placing your customer at the heart of your campaign with unique social integrations. If you are seeking new, innovative ways to capture your audience’s attention this holiday season and throughout the year—look no further—we’ve curated the top five […]