A growing number of shoppers are using social media sites to complain about products and service, but more than half of companies and brands are operating without strategies in place to deal with unhappy customers. Monitoring and managing social media can make or break a retailer’s customer relationships. Social media is the new frontier of customer service. If your business […]

The International Speedway Corporation—hosting more than 100 races a year at over 14 race tracks for 4 million+ fans—uses data-driven marketing to create personalized experiences tailored to their fans. Watch this short video to learn how International Speedway Corporation provides: • Customer communications focused on the right message at the right time via the right channel • A customized experience […]

Sir Francis Bacon said it best: “Knowledge is power.” And for marketers, there is no knowledge more powerful than knowing your customers. Understanding your customers’ preferences, browsing habits, and purchase history – across both online and offline channels – means you’re equipped to offer the most relevant, most meaningful customer experience. Engaging your customers when, where and how they want […]

World-class digital insurer Aviva is the 6th largest insurance company in the world. By unifying their customer data into a single repository and employing data-driven marketing they’ve been able to understand their customer’s needs faster. Through data-driven marketing Aviva can proactively interact with customers across multiple channels, enhancing loyalty, increasing campaign ROI and meeting regulatory compliance quickly. This case study […]

Mobile provides unlimited opportunities and methods for marketers to connect with anyone, anywhere, anytime. It also provides increased power to your customers. This Campaign Manager Leadership Series eBook will cover how marketers can improve your campaign responses by leveraging mobile in your campaigns.

A look at the importance of customer data–who they are, what they do, what they’re interested in, what motivates them–in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.

Generating big ideas from big data analytics requires business leaders to think big. After all, in a single year, people generate 1.8 zettabytes of data – the equivalent to every U.S. citizen tweeting three times per minute for 26,976 years! Harnessing such massive amounts of data is a challenge of heroic proportions, yet the rewards are greater perspective of your […]

Data-driven marketing – the process of collecting, connecting, analyzing, and using data to power highly-personalized campaigns – is one of the most effective ways for marketers to take full advantage of today’s marketing opportunities. When you know more about your customer, you can do more with those insights and engage your customer with relevant, timely offers. When marketers leverage these […]