Start with data-driven marketing – the process of collecting, analyzing, and executing on insights from structured and multi-structured data (i.e., big data) across the enterprise to drive customer engagement. By connecting with your customers and anticipating their needs through predictive analytics and multi-channel metrics, marketers can consistently deliver a high-quality, customer-driven brand experience.

With mobile’s growing dominance, the old way of designing emails for desktop viewing needs to change. Your content must adapt itself to look perfect in any orientation. If it doesn’t, all the hard work you’ve put into creating your message could be wasted. Now is the time to think about when you’re sending your emails and the message you’re delivering, […]