Download InfoWorld’s Avoid the Sales/IT Collision Scenario research report today. Sponsored by join.me, the instant online meeting app, this report offers valuable insight you can use to address key business requirements for collaboration and help empower sales team productivity and effectiveness. You’ll learn: • The challenges balancing what sales want and IT needs • Top pain points associated with traditional […]

With an intuitive design and affordable pricing, it’s no wonder leading businesses are using join.me for presentations, demos, support and training. This case study explores how Getronics, a trusted communications and IT services provider: • Decided join.me was the best solution • Reduced total conferencing costs • Improved ad-hoc collaboration

Key Strategies, Tactics and Business Value of Social Marketing at Big Brands Marketing on social media is now imperative for companies seeking to stay relevant to consumers and potential customers. But little research has been conducted to learn how the most profitable brands and companies approach, execute, and measure social marketing. In Q1 2014, Spredfast commissioned research from Forrester Consulting […]

IT organizations stand at an important crossroads, one that will define whether they are a part of important strategic business decisions or relegated to the sidelines – all due to the accelerating BYOA (Bring Your Own Application) trend. And most IT professionals underestimate the scale of the BYOA problem, by 700%. In Managing Applications in the Age of BYOA: Bridging […]

Based on a deeper analysis into CSO Insights’ 2014 Sales Management Optimization study data, this white paper explores some of the challenges that managers are facing in terms of effectively supporting, coaching, and mentoring their sales teams and the role that technology can play in overcoming these issues.

When it comes to marketing your brand on Pinterest, it shouldn’t be a question of why—it should be a question of why not. Over 1,500 brands in the travel, fashion, home improvement, CPG (Consumer Packaged Goods), and tech industries have already flocked to Pinterest in droves. With over 70 million users, Pinterest is all about discovery. Your audience checks into […]

Nobody wants to get blasted. Commercial email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is telling. When you batch and […]

Who is the modern CMO? As the owner of how customers see, hear and experience their brand, modern CMOs know the growth and fragmentation of digital marketing channels is creating new opportunities to reach listeners across different demographics, locations, devices and interests. However, CMOs also recognize these same trends are increasing the personalization, complexity and volumes of content and data […]