As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts. Read the report to get the latest insights into: – Search spend trends – Search engines – Mobile spend – Click-through rates […]

There’s a disturbing trend reemerging in our client inquiries of late: rising demand for software-as-a-service (SaaS) solutions and purchases of solutions that are not really SaaS. When we inform clients that the solution they’re talking about isn’t SaaS, we are increasingly hearing, “So what? As long as I don’t have to run it, it’s better.” This is a trap that […]

The case for recurring revenue models has grown so strong as to be irrefutable, but putting these ideas to work for your business requires infrastructure, a plan, and proficient implementation. The “No BS Guide” was written by industry expert Bob Harden to inform you about the opportunity for recurring revenue, what’s necessary to succeed, and how to get started. You’ll […]

How will businesses generate profits from the Internet of Things? Answers to that question and much more can be found in our new e-book featuring recent insights from eight subject matter experts. Discover how to make the most of this whole new era for business.

Companies such as Apple, Blue Apron, Amazon, ShoeDazzle, Pandora and many others are disrupting their markets and opening up new ones by reshaping how their customers buy and use their products and services. Learn first-hand how you too can use a recurring revenue model to increase your bottom line while adding to your customer base by downloading this first-of-its-kind e-book, […]

There’s more to mobile than just the device. CIOs and IT managers need to address user requirements involving applications, content, email, security and a host of other considerations. This eBook provides first-hand advice from CIOs and other experts for creating a robust, practical approach to managing enterprise mobility and delivering its promised productivity benefits. You’ll learn: • Why mobile apps […]

It’s the small guide to big ideas to improve your marketing automation expertise. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing […]

With social networks becoming a marketing necessity, businesses are going to great lengths to get a leg up on the competition – hiring 3rd party solutions, paying for proprietary databases, or obtaining insider information. But not every type of espionage needs to be unethical while helping you craft your competitive strategy. Simply Measured is calling this white hat social espionage […]