Why is going beyond billing important if your company wants to enable a successful recurring revenue model? This latest e-paper free from Aria Systems answers this question in detail while discussing key requirements for today’s successful recurring revenue businesses. With recurring revenue it’s especially important that businesses meet the demands of their customers. This e-paper covers the specific reasons why […]

Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. […]

Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time. In this Enterprise Playbook, we’ll cover the following lead generation topics: […]

More successful businesses are embracing succession planning to deepen their talent pool and ensure top talent at every level of the company. And the benefits are huge: higher performance, improved morale, and a boost to the bottom line. This eGuide asks questions to help gain insight into potential liabilities in your current process, and validate the importance of investing in […]

How can marketing automation benefit you? Marketing automation allows businesses to save time and money, measure and optimize marketing investments, and grow revenue faster. According to our benchmark analysis, businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling. Marketing automation is a must-have for […]

In this tech dossier, Slicing through Data Center Inefficiencies, you’ll learn about the advantages of HP BladeSystem with Intel technology, and the technologies behind this market leading solution. You will find valuable information on how to build your way to a converged infrastructure, while freeing up resources so your business can operate more cost effectively and efficiently.   Intel and […]

Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.  

How CHROs Deliver Business Impact: Five Things the C-suite Should Know About Talent and How HR Can Deliver It.  HR and strategic talent practices can have a significant impact on a business — lowering turnover, increasing employee engagement, retaining your best people, and boosting revenue per employee. Find out what successful CHROs know about creating business impact and leveraging best […]