Lead scoring. It’s not voodoo marketing anymore. Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use this guide to learn the basics of lead scoring so you can enable your marketing and sales teams to identify where each […]

Just how “modern” is your marketing? A recent survey of your 500 of your marketing peers revealed something startling: less than 1 in 6 felt they were fully-integrating Modern Marketing concepts. How do you compare? (If outbound campaigns are the first things on your tool list, you may end up last in the competitive race.) This special report from the […]

Ready to download and paste into the slide deck of your choice, these 40 Must-See Charts for Modern Marketers are a ready resource for the analysis and intelligence that today’s marketers need to know. You’ll find graphs, diagrams, and data across a range of disciplines from email marketing and lead management to social media and events.

Make content king. So your products get the royal treatment. Who doesn’t create content? The challenge is knowing which assets are actually worth marketing to prospects and customers. Far beyond simply providing links to downloadable product data sheets, content marketing is the art of creating, curating, and distributing valuable, business-relevant information; all with the goal of helping buyers make the […]

Turn tire kickers into customers (and other lead nurturing cliché’s that actually work). Lead nurturing can seem overwhelming – especially with everyone yelling for it, but few understanding what it’s all about. The key to success is starting small and building a foundation. Read this helpful guide to discover common mistakes and dependable answers for lead nurturing (hint: it’s more […]

Make content king. So your products get the royal treatment. Who doesn’t create content? The challenge is knowing which assets are actually worth marketing to prospects and customers. Far beyond simply providing links to downloadable product data sheets, content marketing is the art of creating, curating, and distributing valuable, business-relevant information; all with the goal of helping buyers make the […]

Companies are trading in their traditional phone systems for VoIP due to its flexibility and increased efficiency. Whether you’re a small business or an enterprise, it’s important to find the right provider to meet the needs of your VoIP plan. This eGuide outlines the essential features in a calling plan and how the competitors in the market stack up with […]

As more businesses embrace the power of social media, related security breaches are also on the rise. Corporate Twitter hackings. Rogue employees taking over the company Facebook account. Top executives releasing confidential info to their personal networks. These sorts of crises can be catastrophic for your brand. Do you know how to avoid them? Download this simple, five-step guide now, […]