AppsFlyer Raises $210 Million, Positioning Attribution at the Core of the Marketing Tech Stack

(Source: MarTech Series) “Attribution is becoming the core of the marketing tech stack, and AppsFlyer has established itself as a leader in this fast-growing category. AppsFlyer’s …

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Synamedia Enters Strategic Partnership With World Wide Technology

(Source: cynopsis.com) Synamedia Enters Strategic Partnership With World Wide Technology … The companies are joining forces for sales and delivery management, providing …

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Sonim Technologies Appoints Experienced Rugged Mobility Sales and Marketing Leadership

(Source: PRNewswire) Following Xplore’s acquisition by Zebra Technologies, he helped integrate the business as vice president sales and marketing. Previously, Graff served in …

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Dentsu India Slingshot Wins Digital Mandate for Livspace

(Source: BW Businessworld) Dentsu India Slingshot, a marketing solutions outfit from Dentsu India – a Dentsu Aegis Network (DAN) agency, has bagged the digital creative duties for …

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SCCG Management and Bettorlogic Announce Partnership to bring Sportsbook Solutions to the US Market

(Source: Yahoo Finance) Our client’s customers are enjoying the benefits enabled by our profiling, CRM, marketing, and other technologies, which help them to understand their …

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Amazon Names New Head of Sales for Key Cloud Division

(Source: Bloomberg) Amazon.com Inc. named a new sales chief for its cloud unit amid growing rivalry … of AWS’s growing importance to the e-commerce and technology company.

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Nielsen Acquires Precima, a Merchandising & Analytics Solutions Company

(Source: MarTech Advisor) Marketing Technology News: Merkle Launches New Stream Media, Enhances Digital Advertising for Retailers. Using AI and machine learning algorithms, …

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Apple is hot in China again, but it won’t overtake Huawei anytime soon

(Source: CNN) Hong Kong (CNN Business) Apple saw a huge boost in iPhone sales in China last month, but embattled tech giant Huawei won’t giving up the top spot anytime …

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