Potential customers who interact with your brand online are heavily influenced by your digital content before they even set foot in the store. With no in-person contact, a relationship with your brand has taken root in cyberspace. However, your online presence has only seconds to connect, engage, persuade, and convert. A digital-first mindset is a must for businesses—specifically, a digital […]

Measuring digital marketing performance across hundreds of locations and multiple platforms can be complex. The 2022 Localized Marketing Benchmark Report analyzes 100 metrics related to search, social, and reputation factors to provide a clear picture of the priorities in localized digital marketing today. After reading the report, you’ll be able to: compare your performance on platforms such as Google, Yelp, […]

In government the demands you face are always changing: employees are being called upon to deliver answers, services and solutions — but without the delays, the long lines, the red tape. The government can join the private sector in cultivating positive customer experiences. By adopting a citizen mindset, leveraging automation, and empowering agents with the right tools, the public sector […]

With more than 1.3 billion people on Facebook Messenger, local search on the rise, and 64 percent of people preferring messaging over emails or phone calls, chatbots have become an essential marketing and communication channel. Additional research reveals that 53 percent of consumers say they are more likely to shop with a business they can message with, so reliance on […]

Consumer habits have shifted as a result of COVID-19. While the shift to digital was already taking place, COVID-19 expedited it. And this digital-first world has fundamentally changed consumers’ shopping habits. Rather than making an intent-based decision to go shopping, discovering new products and services is now integrated into daily life. You must account for every consumer interaction with your […]

The Multi-Location Marketer’s Guide to Online Reputation Management is a set of recommendations for multilocation marketers who want to take charge of their brand reputation at the local level, but may be challenged in finding the resources or know-how to do so effectively. Many brands receive hundreds of new reviews every week across multiple sites and store locations. At that […]

Agility became the go-to strategy when the world went topsy turvy in 2020, but the truth is that the financial services sector had long been challenged to be more nimble. With young fintech companies entering the scene and taking an increased focus on customer experience and digital innovation, traditional enterprise banking and capital markets have been challenged to follow suit. […]

Urgency in financial services is mounting on all sides. 61 percent of customers are saying the pandemic raised their customer service expectations. While 57 percent of financial service firms see a strong link between delivering great customer service and improving cross-sell revenues. Whether you’re an established financial services company or a fintech startup, your customers are demanding higher-quality experiences each […]