(Source: Marketing Dive) Interpublic Group (IPG) created a marketing technology company called Kinesso that aims to improve ad targeting with consumer data from Acxiom Marketing …
Read more ›ADOBE’S AJ SHIN ON USING MACHINE LEARNING MODELS TO MAXIMIZE CLIENT REVENUE
(Source: AdAge.com) At last week’s Masters of Marketing conference, Ad Age and Neustar sat down … in digital marketing solutions turns datapoints into actionable information to help …
Read more ›Kubient Launches Real-Time Bidding Solution for Digital Out-of-Home Platform
(Source: MarTech Advisor) New York: Kubient, a full-stack audience digital marketing platform, … Marketing Technology News:Bidstack Launched In USA, Appoints Adam Fisher as Head of …
Read more ›ZoomInfo Reaches Milestone with 700 Scheduled Demos of New Combined Platform in a Single Day
(Source: GlobeNewswire) “At ZoomInfo, we actually use our own solution; not many companies can say that,” … the technology to help in every step of a sales and marketing professional’s …
Read more ›Novartis enlists Microsoft to modernize drugs’ path to market
(Source: FiercePharma) From research and manufacturing to clinical trials and marketing, Microsoft’s AI technology will impact Novartis’ entire medicine path to market. Everyone, even ..
Read more ›Oracle to acquire CrowdTwist, adding loyalty solutions to Customer Experience portfolio
(Source: Marketing Land) Customer loyalty is a critical component to marketing initiatives. According to CrowdTwist, its cloud loyalty solutions can serve marketers’ specific use cases …
Read more ›BounceX Integrates with Emarsys To Generate High-Conversion Marketing Campaigns
(Source: MarTech Advisor) BounceX Integrates with Emarsys To Generate High-Conversion Marketing … Marketing Technology News: 70% of CEOs Agree User Experience is Key …
Read more ›SproutLoud Achieves Highest Data Security Standards With SOC2 Type II Compliance
(Source: PRNewswire) SproutLoud, an industry leader in Through Channel Marketing Automation, is proud … comprehensive Distributed Marketing solutions and measurable results.
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