Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to […]

You can use B2B marketing agencies to supplement your resources with leading expertise; elevate your creative and content; and drive value from data, analytics, and martech investments. But to access these benefits, you first have to select from a diverse set of agencies that vary by size, capability, and B2B focus. B2B CMOs should use Forrester’s now Tech report to […]

How can your organization’s revenue team develop a more effective go-to-market strategy? Start by fixing the five biggest breaking points that plague B2B revenue teams. Flip through this white paper to get solutions for solving problems such as: • Integration impediments; • Account matching mayhem; • Routing gone wrong; • Attribution agony; and • Lack of alignment.

Revenue Ops is emerging and marketing, sales, and customer success ops practitioners and leaders are starting to notice the benefits this new approach is delivering. The success companies are seeing with Revenue Ops in place is undeniable, leaving others who have yet to implement this infrastructure with questions on how. Use this eBook as a guide to getting started with […]

Today’s B2B customer is smart and expects more from B2B organizations. To stay relevant, marketers must collect data and use that data to create customized experiences across different channels. Marketing automation is a foundational tool that allows you to do this based on customer behavior or traits across all channels, and at scale. Marketing automation allows marketers to: • Build […]

Industrial manufacturing is a mature industry that continues to grow, and with that growth, regulation and competition are increasing. Many manufacturers are finding it difficult to scale using traditional business models. We’re also seeing a trending decline in the effectiveness of long-time repair and maintenance service models and the ability to differentiate one’s business based on operational excellence. Technology is […]

Customers are buying more products and services from financial companies – but not necessarily from their current providers. This is because they expect more value from their service providers and are looking for a personal relationship. Customer service and value creation are the driving criteria for earning and retaining customer loyalty. Technology is a challenge in many industries, and especially […]

You’re not alone if you’re often wondering if your B2B marketing team is doing all the “things” needed to grow your brand and business. The reality is — with the massive demands on marketing each day, it’s too easy to get stuck in “batch and blast mode” by focusing on the campaign de jour. This exclusive whitepaper will take you […]