The Demand Factory™ is the framework that maps out everything B2B marketers need to know to maximize results in acquiring and converting customers, measuring impact and expanding your reach within your customer base. With a focus on these four areas, you can build a rock-solid foundation for driving demand. Download the Demand Factory eBook to learn: • The 4 key […]

Making the move from one B2B Marketing Automation platform to another is not a trivial project. The key factors for a successful migration are having a solid plan, skilled resources, bandwidth, and cross functional alignment. Only then will you be able to complete this set of responsibilities successfully and on schedule. Download this actionable checklist from the experts at DemandGen, […]

Marketing tools are more powerful and sophisticated than ever, and the intricacies of a migration can challenge even the most prepared teams. But the B2B MarTech landscape is vast and continually changing, and migrations are commonplace among marketing organizations. DemandGen, a leading digital transformation and full-stack marketing technology agency, recently conducted research to learn more about what drives B2B marketing […]

New technologies for producing stunning visual content are opening tremendous opportunities for studios, post-production houses, distributors and other media organizations. Sophisticated next-generation cameras and multi-camera arrays enable organizations to capture more visual information, in greater detail than ever before.

Over the past decade, enterprise-grade non-volatile “flash” storage has gone mainstream. While not exactly inexpensive, enterprise flash prices have finally dropped to the point that talk of the “all-flash data center” no longer generates quite as much eye-rolling as it once did. Spinning disk capacity is still relatively low-cost, but the technical barriers to greater HDD density and performance are […]

Media and entertainment organizations are increasingly adopting flash-based storage to gain the performance required for critical workflows. They see opportunities to accelerate ingest, transcoding, rendering, and playout while giving editors a more responsive experience for working with multiple streams of high-resolution content.

What type of customer experience does your company deliver from outbound to inbound? Is it consistently positive? Are you in control of the conversation? When you start looking at selling as a two-way conversation and not separate outbound sales calls and inbound support interactions, elevating every engagement becomes a real possibility.

It’s estimated that businesses today collectively lose $62 billion per year due to poor customer service.1 So what factors account for this massive annual revenue loss? • High agent turnover rates and slow ramp-up times • Time-consuming sharing of information • Inability to access needed experts, reducing first-contact resolution