With so much upside, leveraging third-party data vendors to support sales goals is a no brainer… But far too often organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s checklist to learn how to evaluate a prospective vendor’s data quality, inventory, and how well the solution fits into your sales process and workflows. Download now

You’ve worked hard, have an appointment with a prospect, and are well prepared. Suddenly, out of nowhere, objections creep into the conversation. Sometimes they are obvious, sometimes they are very hard to see, either way, if you can’t deal with them, your opportunity dies. Join CEO and Best-Selling Author of the smash hit Objections, Jeb Blount and Sales Leader at […]

As organizations chase new revenue targets in 2018, B2B sales leaders must examine prospecting solutions that proactively help reps identify, connect with, engage, and close qualified buyers faster. Using ZoomInfo’s field surveys and exclusive research, third-party industry studies, and analyst briefs, this report aims to help B2B sales leaders understand: • How prospecting solutions help maximize sales productivity • 5 […]

The Engagement Economy has introduced a new paradigm for marketers: you’re competing for an increasingly finite supply of audience attention as your prospects and customers are bombarded with marketing messages across new channels and digital media. The only way forward is laser-focus on personalization in each conversation with your audience. The formula for doing this is simple: Listen, Learn, Engage. […]

It’s probably not a surprise that our contributors have all identified technologies and solutions that enable more intelligent ways to serve customers. Artificial intelligence, machine learning, robotic process automation, and a renewed role for CRM are the big trends this year. It seems that converging technological advancements have brought us to a point where we are poised for a tremendous […]

Today’s B2B marketers must be able to prove business impact qualitatively, but it’s tough with complex deals and long sales cycles. Until now! Download the comprehensive, 158-page Clear and Complete Guide to ABM Analytics for worksheets, checklists, examples, expert interviews, and other resources to help you implement ABM analytics today. Read to discover: • Why ABM is important for B2B […]

As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving.  But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, […]

In the Engagement Economy, it is our responsibility to engage our customers, not market to them. We must engage them early, engage them everywhere, and do so in meaningful ways at all times. But it’s your choice. You can choose to engage, choose to demonstrate that you understand the values of your customers, and choose to let them know you […]