In fact, 80% of customers now view customer experience as being of equal importance to the products the company sells.1 With the importance of customer retention, it’s also worth noting that 91% of customers are likely to make repeat purchases with a company that provides positive experiences. When it comes to ROI and profitability, customer-centric companies are 60% more profitable […]

Find out how these six organizations built stronger customer relationships from one deeply-integrated, unified communications and customer service platform.

Here’s the reality of cloud software. • It’s rapidly becoming the backbone of business operations everywhere• Cybercriminals are becoming more sophisticated• The cost of a data breach has risen 15% in three years to a staggering $4.4 million In such a landscape, how can businesses protect their hard-earned reputation, safeguard critical data, and ensure client privacy? The answer lies in […]

As organizations strive for increased productivity, a rift has opened between employees seeking efficiency gains and company security teams dedicated to safeguarding sensitive data. Increasingly, employees are adopting tools and practices aimed at boosting productivity, sometimes without a full understanding of the security implications. In fact, are cent study revealed that over 90% of employees who admitted undertaking a range […]

Download this infographic to see the costs of poor document management, including impacts on:• Employee productivity• Time and efficiency• Compliance costs• Document storage costs

It’s easy to get wrapped up in what’s trending and lean into strategies that are popular—but that doesn’t necessarily mean it will move the needle. In collaboration with Oracle’s Chad S. White, Litmus surveyed email marketers on which email marketing trends they’ve been tapping into and which trends have been the most effective. Learn which email trends you should adopt […]

Tapping into trends in email is a fantastic way to help fuel your testing and learning—and maintain relevancy. However, the challenge lies in determining which trends to prioritize. In collaboration with the email community, Litmus has explored anticipated developments for the future and built a guide pinpointing eight essential email marketing and design trends you should be tapping into (and […]

Email marketers are not only responsible for protecting subscribers’ data, but also using it in transparent and ethical ways. In the ever-changing digital landscape, privacy measures will continually evolve— like the recent sender requirement updates from Google and Yahoo— that’s why it’s crucial to stay informed about the privacy laws that apply to email. Are you up to speed on […]