An endorsement from a respected voice can go a long way in raising awareness. In pure marketing terms, social media influencers deliver commentary that boils down to free publicity, enhanced by the authenticity of the known and trusted opinion maker. This can be a home run. But how do you make it happen? You’ll need to take a measured approach […]

Do-it-yourself projects are great and can save you money, just not when it comes to doing your own DNS. In this paper, learn about four different reasons why outsourcing your DNS will actually save you money and time in the long run.

The cost of security might seem steep, but compared to what you’ll have to pay to mitigate a DDoS attack, it’ll look like chump change. DDoS attacks don’t just cost your company the annoyance of downtime, but brand reputation, customer acquisition, and of course, sales all are affected.

Required Reading for Any Social Professional For the subject of social media marketing, a standard curriculum has yet to be published to teach best practices and universally accepted conventions. Until now. The “Spredfast Social Business Textbook” is made for social media professionals looking to enhance their knowledge of social marketing practices and strategic guidance for future planning. The textbook takes […]

Great social experiences build lasting relationships. There is a huge opportunity for brands to create social experiences that are useful, unique, fun, or otherwise meaningful, because the sum of these individual social interactions is greater than its parts. It’s about better relationships—more open, more loyal, and with more value—for both your customers and for your business. In the pages of […]

6 Ways to Use Social Media for Business In this age of social business, customers want and expect to communicate with your brand on social media. And now is a better time than ever to engage with your customers on the channels they are talking on. But success on social doesn’t happen overnight. It takes strategy and planning to build […]

It’s well known that transactional email is used to send out shipping notices or password resets, but did you know that due to its high click-through rates, it can be a great way to communicate with your customers? In fact, transactional email brings in 288% more revenue than bulk mail. With this guide, find out what you might be missing in your […]

Email may seem simple – create content and send to your list – but there are many elements that go into a good email program. The Master List of Email Terminology helps shed light on the terms that you should know and what you should be implementing in your own program.