We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that? It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter. For too long, marketing has been seen as a cost center. And it’s not hard to see why—marketers have […]

How marketing metrics and analytics can benefit you The role of marketing is constantly evolving, and more than ever, marketing has to prove its impact on the success of the business. With increasing pressure, marketers must take control over the revenue process with insight into marketing’s impact on revenue. Marketing is the key to the customer acquisition kingdom, and metrics […]

It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) […]

What should you look for in construction software? Many rapidly growing construction companies face this question. This Buyers Guide will walk you through what questions to ask when evaluating different software, successful adoption plans for your teams, and give some ideas on what to look for when approaching software vendors.  Read this Buyers Guide to learn: • What you need and […]

Rework due to poor document control costs the U.S. construction industry $4.2 billion a year. And an inconsistent record set is a primary cause of rework, which negatively impacts construction productivity and the bottom line. Imagine being able to update an entire team’s sheets in real-time without having to wait for a new set to be printed, delivered, and distributed. […]

While many factors contribute to construction project cost overruns, the primary factor is low productivity. In fact, construction is one of the few industries that is less productive now than it was 60 years ago. Low construction productivity costs the U.S. global economy $1.6 trillion a year. As costs from inefficiencies continue to soar, the construction industry must make productivity […]

What it really means when construction teams decide to go Lean Today’s construction professionals are looking for ways to maximize value and efficiency and minimize waste–essentially doing more with less. In this introduction to Lean construction management principles, we’ll discuss the benefits of applying them to a project and continuously assessing ways to eliminate waste and inefficiencies. You’ll learn how […]

Higher education teams have many challenges when delivering, maintaining and restoring their campuses. This ebook will help education leaders choose the right tools to: • Scale university-provided services in parallel with university growth Provide visibility into facility and campus data • Meet tight construction deadlines • Minimize disruption to campus during construction • Ensure the safety of their students and […]