New digital technologies are changing the retail space and encouraging customers to purchase in-store. As a retailer, you can adopt digital technology into your store to avoid getting left behind. This guide from Adobe outlines six strategies to deliver engaging customer experiences, both digital and physical, in every step of the customer journey.

Learn how you can deliver high-quality, engaging viewing experiences anywhere, anytime. Transition to audience-based selling and drive CPMs higher. And see real bottom-line results. View the video.

Chart your course with the latest trends. Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the […]

Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time

Differentiation through customer experience. That’s the number one way retailers who answered Econsultancy’s Digital Trends report plan to compete this year. And many think mobile and virtual and augmented reality (VR and AR) devices are the tools to help get the job done. This report takes you through digital investment rankings, how retailers rank their digital experiences, and why VR […]

Bring the best of online shopping to brick-and-mortar stores. Find out how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go.

Differentiation through customer experience. That’s the number one way retailers who answered Econsultancy’s Digital Trends report plan to compete this year. And many think mobile and virtual and augmented reality (VR and AR) devices are the tools to help get the job done. This report takes you through digital investment rankings, how retailers rank their digital experiences, and why VR […]

In the Impacts of Digital on the Media and Entertainment Sector report by Adobe and Econsultancy, find out the latest trends, best practices, and priorities for executives in the media and entertainment industry. For example, 44 percent say content consumption on mobile devices is having the biggest impact on their business. And 61 percent say marketing cloud solutions have bolstered […]