Learn how you can deliver the quality experiences that ensure customers choose your company over competitors, so you’re growing revenue opportunities while shrinking churn levels.

The 2022 KuppingerCole Leadership Compass: Customer Data Platforms report offers an in-depth analysis of 13 main CDP vendors along with a detailed market review. In its analysis, KuppingerCole named SAP as a Leader in the category. Read the report to learn why our solution is differentiated by:• Connecting with the ERP ecosystem to deliver value across the enterprise, not just […]

This Aberdeen Knowledge Brief describes how integrating solutions for CIAM and ECPM into the broader context of managing digital CX can be a highly effective way for consumer-facing, online businesses to transform negatives into positives.

Read this paper to learn why person-to-person selling remains an effective sales tactic that holds a surprisingly large share of wallet in today’s marketplace, and how new channels and technologies are being used to execute this tried-and-true strategy. You’ll learn how modern e-commerce technology can help you tap into this direct approach and help you sell with a more personalized […]

Read this paper to see how consumer brands are harnessing the power of e-commerce technologies to take advantage of the large and growing opportunity of selling to small, independent stores, while overcoming the inherent complexity of the market. Learn how you can connect multiple regional platforms to your core commerce platform to offer mom-and-pop stores mobile-friendly, self-service tools that help […]

Discover the top 7 issues facing procurement professionals in 2023, how SAP can help you overcome them.

Companies need to have a long-term strategy and plan to weather whatever disruption comes next. In this paper, we share takeaways and propose four key actions based on the four trends in the IDC eBook sponsored by SAP, Secure the Future: Leveraging Today’s Insights for Tomorrow’s Supply Chain.

Your ServiceNow platform connects your enterprise IT with a unified platform—allowing you to deliver high-performing business services while increasing productivity and efficiency. But it doesn’t provide native visibility into mission-critical IBM Z and IBM i systems that run your business – leaving you with a blind spot. Download this eBook to learn how to capture Mainframe and IBM i log […]