Bring the best of online shopping to brick-and-mortar stores. Find out how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go.

Differentiation through customer experience. That’s the number one way retailers who answered Econsultancy’s Digital Trends report plan to compete this year. And many think mobile and virtual and augmented reality (VR and AR) devices are the tools to help get the job done. This report takes you through digital investment rankings, how retailers rank their digital experiences, and why VR […]

In the Impacts of Digital on the Media and Entertainment Sector report by Adobe and Econsultancy, find out the latest trends, best practices, and priorities for executives in the media and entertainment industry. For example, 44 percent say content consumption on mobile devices is having the biggest impact on their business. And 61 percent say marketing cloud solutions have bolstered […]

Data-driven, personalized, and connected experiences are key to building loyalty, and ultimately, building your bottom line. And when you consistently deliver impressive experiences, you’ll become a go-to brand for your customers. Read Experience Counts to learn: • How industry leaders are driving profits with stellar customer experiences • What steps to take to implement a successful customer experience strategy • […]

For the past five years, Adobe and Econsultancy have joined forces to understand the current state of digital marketing and to offer you the latest digital trends. We compiled the results from more than 14,000 marketers who responded and are sharing the insights in the Digital Trends 2017 report. Read the report to learn: • What challenges and opportunities marketers […]

One of the most significant components of a digital transformation (DX) strategy in banking is the need for collaboration — as critical between the customer and the institution as it is between the staff at the enterprise. This IDC white paper examines the role of unified communications (UC) in the overall strategy to transform the way financial institutions work to […]

In its second-annual Cloud Communications Survey, No Jitter Research set out to assess their audience’s attitudes regarding the use of cloud-hosted services to meet communications needs. The report covers:· Current state of cloud adoption for communications· Why cloud communications matters· Questions to ask cloud communications providers Read this informative report to gain the insights No Jitter assembled about the growth […]

Businesses are rapidly moving to the cloud for their communications and collaboration needs, especially when they want to deliver a consistent set of services to staff anywhere in the world without the hassles of maintaining a PBX of their own. Unified Communications as a Service (UCaaS) strives to meet business needs for features and performance, but achieving a successful rollout […]