Succeeding in the Omnichannel Age is a report based on a survey of 2,000 digital marketers conducted by Econsultancy and Adobe. The findings reveal how advanced marketers are in taking an integrated marketing approach and mapping the various marketing channels to the customer journey, which include industry and year-to-year comparison. Interestingly, organisations are making progress, but they are also becoming […]

Learn why most digital transformation initiatives and cloud migrations are doomed from the start. Why? The network won’t be good enough to support them. According to Forrester there is more involved than the network architecture and the underpinning technologies. Networking professionals must build a smart and reliable network that accommodates the increased complexities and bandwidth requirements of cloud applications and […]

Now that your organization is deploying apps on-premise and in the cloud, you need an ADC that can manage, monitor, and troubleshoot applications across your entire hybrid and multi-cloud landscape. How do you select a solution that can help you deploy and monitor your application infrastructure end-to-end? Download “The 6 Essential Requirements for Managing ADCs in Hybrid Cloud Environments” to […]

The Total Economic Impact™ of Citrix NetScaler: Cost Savings And Business Benefits Enabled By NetScaler Forrester Consulting conducted a commissioned Total Economic Impact (TEI) study on behalf of Citrix NetScaler to examine the potential return on investment (ROI) an organization may realize by deploying Citrix NetScaler. Download the study to learn how NetScaler can reduce costs by: • Cutting device […]

According to Demand Gen Report’s 2014 B2B Buyer’s Behavior Survey, 34% of respondents said the number of team members involved in a purchase decision has increased over the past 12 months. With the number of influencers on the rise, marketers are using Account Based Marketing (ABM) to be more targeted in their approach to engaging contacts at dream accounts—those big […]

Your week is full of deadlines. But in order to meet them, your team often loses hours to exhaustive search and file-sharing practices. Using that time for more creative concepting could make for bigger long-term gains. And Adobe has the tools to help. Adobe Creative Cloud Libraries allow your workgroups to collaborate and share projects across programs and computers—no matter […]

It’s a tech world out there, and one that is increasingly driven by a mastery of mobile. This reality is changing consumer expectations and competitive dynamics.  Organizations are shifting from developing a strategy to developing strategic capabilities—and an examination of market leaders shows that systematized prototyping is emerging as one key capability. Read the new guide, Strategy and Prototyping, to […]

Great design is the foundation of a powerful user experience. And your customers have high expectations for both. Read our report, 12 Tips for Great Mobile Design, to find out how you can craft high impact experiences by placing design at the core of your business. Simply fill out the form to download the report.